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TalkTalk, TalkPride, Salford CitySalford City is delighted to support our sponsors TalkTalk as they raise funds for The Proud Trust!

As part of Pride Month, TalkTalk colleagues are aiming to accumulate between them the 3,333 mile distance from their offices in Salford to the Stonewall Inn in New York – the location of the 1969 riots that launched the modern LGBT+ rights movement.

In order to achieve this they will be individually running, walking and cycling to raise money for The Proud Trust, a local charity that helps LGBT+ young people empower themselves, to make a positive change for themselves, and their communities. Like many charities, the Trust has been impacted by Covid-19 as they are unable to fundraise as they usually would, however their support is needed now as much as ever. The money raised from this challenge will fund mental health and one to one support, provide food packages for isolated young people and accommodation for those fleeing domestic abuse and hate crimes.

The challenge was set up by TalkTalk’s colleague led LGBTQ+ network, known as TalkPride, who raise awareness and help to shape the brand’s inclusive culture.

To support them, players from the men’s team and Lionesses will be donating some of their miles from their fitness programmes towards the total.

About the Stonewall Inn

Salford City, TalkPride, TalkTalkThe TalkPride team, who we have previously worked with since TalkTalk became our back of shirt sponsor, explain why Stonewall was chosen:

“We’ve chosen the Stonewall Inn as the end destination for our challenge because of its history.

“On a hot summer night in 1969, police raided the Stonewall Inn, a bar located in New York City’s Greenwich Village that served as a haven for the City’s gay, lesbian and transgender community.

“At the time, homosexual acts remained illegal in every state except Illinois, and bars and restaurants could get shut down for having gay employees or serving gay patrons. Most gay bars and clubs in New York at the time (including the Stonewall Inn) were operated by the Mafia, who paid corruptible police officers to look the other way and blackmailed wealthy gay patrons by threatening to “out” them.

“The Stonewall Inn was seen as a sanctuary for many local LGBT people especially for lots of local young homeless LGBTQ+ men and women.

“Police raids on gay bars were common, but on that particular night, members of the city’s LGBT community decided to fight back, sparking an uprising that would launch a new era of resistance and revolution.

“The “Stonewall Riots” or “Stonewall Uprising” lasted a few days but started the LGBT movement across America and eventually the world. On the one-year anniversary of the Uprising on Christopher Street there was the first Pride March/Parade in US History with simultaneous Pride Marches happening in Chicago and Los Angeles. The following year saw Gay Pride marches take place in Boston, Dallas, Milwaukee, London, Paris, West Berlin, and Stockholm.”

The Peninsula Stadium, Salford CityAs a club we are proud to support the LGBTQ+ community, and if you would like to contribute you can visit the team’s JustGiving page here: https://www.justgiving.com/fundraising/sw2sw

Good luck to everyone taking part! We will be updating social media throughout the month with the progress being made by the men and the Lionesses.


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